We are All-One or None!
Dr. Bronner’s takes a stand to celebrate the diversity of American Heritage
February 10, 2017
In this current climate, Dr. Bronner’s mission of ‘love and unity’ has never been more important. The family business has always committed to honoring the vision of its founder Emanuel Bronner, by making socially and environmentally responsible products of the highest quality, and dedicating profits to help make a better world.
Following Trump’s recent Executive Order temporarily suspending refugees and banning immigrants from seven countries, Dr. Bronner’s continues to stand with its diverse community both in the US and internationally and announced it would be donating $50,000 to the National Immigration Law Center. As the company declares “We are committed to Emanuel’s words: “Unite! Get done! Fear not, for we’re All-One!”
As America’s No 1 natural selling soap, Dr. Bronner’s was founded in the US by Emanuel Bronner who, after losing his parents in the Holocaust promoted a message of ‘love and unity, not hate and revenge’.
The company has continued to celebrate the diversity of its American heritage by uniting people through fair trade and organic ingredients. In what he would call the Moral ABC, Emanuel urged us to realise our unity across religious and ethnic divides or perish: “We are All-One or None!” For Dr. Bronner, the tragic consequences of racial and religious division were all too real.
Dr. Bronner’s reflects not only the mixed Jewish and Christian heritage of the Bronner family, but also Muslim leadership at its fair trade sister companies around the world Serendipalm in Ghana (palm oil, with a largely Christian workforce and farmer base); and Serendipol in Sri Lanka (coconut oil, with a largely Buddhist workforce and farmer base). The company sources its olive oil from Muslim and Christian farmers in Palestine (Canaan Fair Trade), as well as Jewish, Christian and Muslim farmers in Israel (from the Strauss family farm and Sindyanna). Furthermore, its American workforce in its North County San Diego is predominantly of Mexican ancestry. It has gained strength and ingenuity from its commitment to working across international borders and with a diversity of religious faiths and will continue to stand with the diverse community both in the U.S. and internationally.
For further information visit https://www.drbronner.com/all-one-blog/
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Note to Editors
Dr. Bronner’s is a family business committed to honouring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. The company’s commitment to progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. Bronner was a third generation soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. His strong views and lectures landed him in a mental asylum in Chicago, but eight months later in 1948, Bronner escaped and continued with his message in California. During this time, he also began making peppermint liquid soap under the ‘Dr. Bronner’s Magic Soaps’ brand. He gave the soap away during his talks but soon realised people were taking it without listening to him speak. As a result, he started writing his philosophy on the bottle in tiny script, which is still used on Dr. Bronner’s packaging today. The company has grown to become the top-selling natural soap maker in North America and a major brand worldwide. Based on 2015 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 2.4 seconds.