Dr. Bronner’s Appoints New UK Distributor
July 14, 2016
LONDON, ENGLAND – Dr. Bronner’s, the number one selling brand of natural soaps in the United States, announced July 14th, 2016 they are making strategic changes to its UK distribution. As part of the company’s long term organisational strategy, Dr. Bronner’s will continue to advance as a global brand with a personal ethos, driving growth ethically and sustainably.
Dr. Bronner’s, which is distributed in over 25 countries worldwide and maintains a European headquarters in Germany, has appointed Healthy Sales Group as its UK distributor. The appointment of Healthy Sales Group ties in with Dr. Bronner’s recent brand developments, revised retail strategy and impending UK launch of its first natural toothpaste range.
Dr. Bronner’s sees the UK as a key market in its global portfolio with opportunities to expand further into the natural health market, high end retailers and concept stores. The new UK distributor will be supported by Dr. Bronner’s UK PR company, The Spa PR Company which has worked with the brand since 2009.
Announcing the move, Dr. Bronner’s President, Michael Bronner issued the following statement:
“I would first like to thank Kinetic and their incredible team for all their hard work over the past 10 years in helping us to become a major operator in the UK natural personal care market. They have given us a fantastic base to build on for the next chapter in our journey.
In recent years, we have experienced significant growth globally and we feel it is the right time to realign our distribution model to best match the needs of our customers, partners and the evolving international landscape. We are therefore pleased to be welcoming Healthy Sales Group as our UK partner and together we are excited about taking Dr. Bronner’s to the next level.”
Cliff Moss, Managing Director of Healthy Sales Group added: “We are delighted to have been appointed as UK distributor for Dr. Bronner’s, and are fully committed to delivering a consistently excellent experience for our wholesalers and retailers. Dr. Bronner’s is an outstanding business with a truly unique vision and product offering, and we look forward to working together to build on the brand’s position across the UK market.”
For further press information please contact:
Samantha Organ or Tracey Stapleton at The Spa PR Company
E. Samantha@thespaprcompany.com | T. 020 7100 7018
Note to Editors
Healthy Sales Group have been helping companies develop successful brands for the past ten years in the natural food environment. Working with many of the key brands in the sector, Healthy Sales Group has seen its activities develop significantly, not only in the health food trade, but also into mainstream grocery, where it has established links with all the major multiple retailers. For more information, go to: http://www.healthysales.co.uk
Dr. Bronner’s is a family business committed to honouring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. The company’s commitment to progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. Bronner was a third generation soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. His strong views and lectures landed him in a mental asylum in Chicago, but eight months later in 1948, Bronner escaped and continued with his message in California. During this time, he also began making peppermint liquid soap under the ‘Dr. Bronner’s Magic Soaps’ brand. He gave the soap away during his talks but soon realised people were taking it without listening to him speak. As a result, he started writing his philosophy on the bottle in tiny script, which is still used on Dr. Bronner’s packaging today. The company has grown to become the top-selling natural soap maker in North America and a major brand worldwide. Based on 2015 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 3 seconds. For more information, go to: http://www.drbronner.com.