Author: Gero Leson
by Gero Leson
This post is an abridged excerpt from my book Honor Thy Label: Dr. Bronner’s Unconventional Journey to a Clean, Green, and Ethical Supply Chain. On my first drive to Asuom, Ghana in late 2006, in an area that would eventually be host to our organic and fair trade palm project Serendipalm, I met a new plant.
by Gero Leson
This excerpt from my book, Honor Thy Label, describes how Serendipol, Dr. Bronner’s Sri Lankan supplier of coconut oil, uses every part of the coconut to create a highly ecological operation. A Perfectly Ecological Production After operating Serendipol for some five years and improving trees, soil, and processing, I increasingly marveled at the “inherent sustainability” of the project.
by Gero Leson
Soon after I first crossed paths with Dr. Bronner’s, when I began the work of transitioning its supply chains to be organic and fair trade, I learned about founder Emanuel Bronner’s determination to use his soap brand to unite and bring peace to the world. A lofty goal, for sure, and one that some companies might have considered a hopeful founder’s story,
by Gero Leson
How do the leaders of our fair trade projects and partnerships approach growth and diversification? This excerpt from my book, Honor Thy Label, describes how our Indian supplier of mint oils, Pavitramenthe, has begun to diversify their offerings and customer base. Honor Thy Label is available for order today! EXCERPT: GROWTH AND DIVERSIFICATION AT PAVITRAMENTHE Just like Dr.
by Gero Leson
Beyond Organic, Beyond Fair Trade Dr. Bronner’s helped set up its sister company Serendipol in Sri Lanka in 2007—and it has since become the world’s foremost supplier of fair trade and organic coconut oil. Serendipol works with more than 1,200 farmers farming 21,000 acres, employs over 250 workers and professional staff at its factory in Kuliyapitiya,
by Gero Leson
The story of Serendicoco Samoa, and an island’s reach for agricultural, economic, and cultural abundance This article appears in our 2018 All-One! Report, read the full report here. I grew up in Cologne, Germany, part of the post-war generation. We didn’t have much, but we did have books. When I was just 11 or 12, my dad let me read “The Rise and Fall of the Third Reich,” a frightening account of the Nazi regime.