We are truly “at the fork” in the road. As a culture, we must choose which path to take. One is a path of thoughtless consumption and industrialization that sacrifices the lives and wellbeing of animals and spells disaster for our climate. The other is the path of consuming more plants and significantly less and much better meat from regenerative organic and humane agriculture, that raises animals responsibly and ethically on pasture, while also helping to bring our climate back into balance.
I came to realize, gradually, but with increasing clarity, that living the gift I was given as the fifth generation of this soapmaking family was the best way to be of service to the world. This is a vision we all share at Dr. Bronner’s: our company as an engine to create positive change in the world. The causes we fund and fight for grow every year.
Our family company, Dr. Bronner’s, donates a lot of resources to social justice NGOs and campaigns, including over $1 million to various state-level cannabis legalization campaigns in 2016. Collectively, well north of $40 million was raised in the 2016 election cycle alone to end prohibition and stop the enormous waste of taxpayer and law enforcement
In this manifesto for the budding regenetarian movement, David Bronner digs deep into the challenges faced by those trying to revolutionize agriculture and transform it into a humane and environmentally viable system that can feed everyone, forging a hopeful path forward that unites conscious farmers, companies, activists, vegans and omnivores.
Dr. Emanuel (or Emil) Bronner was a third-generation master soapmaker born into a German-Jewish soapmaking family that had been making soap since 1858. By the turn of the century the family enterprise had expanded to three factories, the largest of which was in Heilbronn, where Dr. Bronner was born in 1909. He was trained in