Pride! Joy! Solidarity!
Limited-Edition Pride Soap
Dr. Bronner’s limited-edition Pride Soap is available now on DrBronner.com and in select stores.
Our Pride Soap features our cheerful, bright Cherry Blossom scent—one of our most popular seasonal fragrances—and delivers the same rich lather and clean feel Dr. Bronner’s Magic Soap is known for, whether you’re washing body, hands, face, or more.
Our special Pride Soap is wrapped in a rainbow-colored label inspired by Gilbert Baker’s original design of the Pride flag. The flag is intentionally displayed upside down, a historic signal of distress and protest, to acknowledge that while Pride is a celebration, LGBTQ+ communities continue to face significant challenges. This label is a statement of solidarity. It is designed to celebrate pride, affirm our commitment to protecting LGBTQ+ rights and freedom of expression, and declare our support for the ACLU and their work to defend all our rights.
Your purchase helps amplify this campaign and the work Dr. Bronner’s is supporting through our broader commitment to the ACLU Foundation.
Support for the ACLU
The American Civil Liberties Union works to defend and advance the fundamental rights and liberties guaranteed by the U.S. Constitution.
In recent years, states have advanced a record number of bills attacking LGBTQ+ rights, especially the rights and freedoms of transgender people. The ACLU is fighting these attacks nationwide so lesbian, gay, bisexual, transgender, queer, and nonbinary people can live openly, free from discrimination, with equal rights, personal autonomy, and freedom of expression and association.
Dr. Bronner’s is supporting the ACLU in the fight to protect LGBTQ+ rights and freedom of expression by donating $100,000 annually to the ACLU Foundation in 2026, 2027, and 2028.
Learn how you can take action and support the ACLU’s work to protect LGBTQ+ rights and freedom of expression here.
Support Grassroots LGBTQ+ Organizations
Meaningful change starts with engaged people working together to care for their communities. Dr. Bronner’s is proud to support LGBTQ+-led organizations advancing grassroots change locally, nationally, and around the world.
Alongside the ACLU, the following three grassroots LGBTQ+ organizations informed our approach to developing this campaign:
• North County LGBTQ Resource Center
Other LGBTQ+-led grassroots organizations we support include Chacruna Institute for Psychedelic Plant Medicines , Familia: Trans Queer Liberation Movement , Safe Place International , The Okra Project , Trans Family Support Services , Trans Visible Montana , and VINE Sanctuary .
Find out who is making change where you live—or learn more about one of the organizations we support.
All-One Means All of Us Feel Valued and Free
This Pride Soap is the latest example of Dr. Bronner’s using our product label and our company to share support for causes that help bring about a more just and more All-One world.
As David Bronner, our Cosmic Engagement Officer, shares “At a time when alarming rhetoric, harmful policies, and an out of control administration seek to divide us and oppress the LGBGTQ+ community in a variety of ways, including denying people their right to express their gender freely, we are taking a stand to speak out and step up our support while celebrating Pride and LGBTQ+ communities,” says David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “My grandfather’s message, ‘We are All-One or None! All-One!’ which has adorned our soap labels since he founded the company in 1948, is at the heart of all we do and couldn’t be more relevant today.”
Michael Bronner, Dr. Bronner’s President, shares “When the U.S. president and his administration say certain people don’t exist through an executive order declaring there are only two genders that is not a time to dance around an issue. In this moment of rising division, we believe our responsibility as a company is to show up for our LGBTQ+ family, friends, and coworkers, and to help ensure that everyone can live openly, safely, and with the dignity they deserve. We are doing this the best way we know how—through our product label, empowering our employees, and by donating profits to support the ACLU Foundation’s nationwide advocacy to protect LGBTQ+ rights.”
In the All-One spirit, we’ve partnered with inspiring creators to uplift LGBTQ+ voices and tell stories of unexpected solidarity and connection. Follow us on social media to hear directly from our campaign partners.
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Top Pride FAQs
Where can I buy Dr. Bronner’s Pride Soap?
Dr. Bronner’s Pride Soap is available now online at DrBronner.com and in select stores, including Whole Foods Market, New Seasons, PCC Community Markets, Down to Earth, Town & Country, Berkeley Bowl, Good Earth, and Rainbow Grocery Cooperative.
What does the Pride Soap label mean?
The rainbow-colored label is inspired by Gilbert Baker’s original design of the Pride flag but turned upside down as a sign of distress to reflect how LGBTQ+ communities are under attack. We created our Pride Soap label as a public statement of solidarity and a call to protect LGBTQ+ rights and freedom of expression.
How can I help protect LGBTQ+ rights?
- There are many ways to stand in solidarity with LGBTQ+ communities:
- Check in with your LGBTQ+ friends and family
- Support the ACLU’s work to protect LGBTQ+ rights
- Support a local grassroots LGBTQ+ organization
- Share stories, resources, and actions that uplift LGBTQ+ voices
Pride is joy. Pride is solidarity. Pride is the freedom for all of us to live openly and with dignity.
