A Simple Swap Towards Sustainable Palm Oil

November 29, 2018

Dr. Bronner’s, America’s No. 1 natural soap brand, is proud to demonstrate that palm oil can and should be produced sustainably and that when sourced correctly is an excellent ingredient for beauty products to use. Organic, sustainably sourced palm oil is a major ingredient in Dr. Bronner’s Pure-Castile Bar Soaps. Some large retailers have opted out of products using palm oil altogether but this simply shifts the reliance on to other vegetable oils, other farming communities, and other endangered species. For brands like Dr. Bronner’s, the key is not to renounce the use of palm oil altogether, but to seek sustainable, organic, and fair trade ways of sourcing palm oil.

Known for its versatility, palm oil is in up to 50% of all supermarket products but many large-scale palm oil plantations cause devastation to the local rainforests and primates. Dr. Bronner’s, on the other hand, sources 100% of its palm oil directly from sustainably-harvested palm fruits in Ghana’s Eastern Region. The project is owned and coordinated by Serendipalm, Dr. Bronner’s sister company in Ghana. The company buys palm fruits exclusively from 500 small organic family farms which use organic and regenerative agriculture practices to improve the health of the soil and, as Dr. Bronner’s rallying call goes, to “Heal Earth!”

“Any crop can be grown sustainably or unsustainably, and palm is no exception.”- David Bronner, CEO of Dr. Bronner’s

Dr. Bronner’s Pure-Castile Bar Soap

Dr. Bronner’s Pure-Castile Bar Soaps are biodegradable, vegan, gentle and versatile, ideal for washing body, face or hair. Packaged in 100% post-consumer recycled paper and printed with vegetable-based inks, Dr. Bronner’s Bar Soaps get their rich, velvety lather from palm oil which keeps the bar from dissolving or softening too quickly. Perfect for households trying to cut back on plastic usage.

£4.99 for a bar

Ends

For further press information, to receive samples or to arrange interviews with David or Michael Bronner please contact:

Alex Bridgwater or Chloe Gorman at The Spa PR Company
T. 020 7100 7018
Alex@thespaprcompany.com     Chloe@thespaprcompany.com

Notes to editors:

Dr. Bronner’s is a family business committed to honouring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. The company’s commitment to progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. Bronner was a third generation soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. His strong views and lectures landed him in a mental asylum in Chicago, but eight months later in 1948, Bronner escaped and continued with his message in California. During this time, he also began making peppermint liquid soap under the ‘Dr. Bronner’s Magic Soaps’ brand. He gave the soap away during his talks but soon realised people were taking it without listening to him speak. As a result, he started writing his philosophy on the bottle in tiny script, which is still used on Dr. Bronner’s packaging today. The company has grown to become the top-selling natural soap maker in North America and a major brand worldwide. Based on 2017 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 2.2 seconds. For more information, please visit: https://www.drbronner.co.uk/

Dr. Bronner’s is distributed in the UK by Healthy Food Brands, part of the Healthy Sales Group which has been helping companies develop successful natural food and personal care brands for around 25 years. Working with many of the key brands in the sector, Healthy Sales Group has seen its activities develop significantly, not only in health food stores, but also the major high street chemists, department stores, and supermarkets. For more information, please visit: http://www.healthysales.co.uk/

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