Introducing Dr. Bronner’s Unique Multi-Use Fair Trade and Organic Spray for Hand Hygiene, Good Aromas, and More with No Harmful Chemicals

Now Available In Retail Stores Throughout Israel

September 17, 2018

TEL AVIV, ISRAEL — Dr. Bronner’s, the top-selling natural brand of liquid and bar soap in North America, is introducing its Dr. Bronner’s Lavender Organic Hand Hygiene Spray to Israel. Not a gel, the sanitizing spray quickly kills bacteria when soap and water are unavailable. Easy and convenient to use, the spray leaves skin feeling clean and moisturized, spreading the wonderful aroma of real lavender. In addition to cleaning hands and other objects—such as a toy that has fallen on a dirty sidewalk or a toilet seat in a public restroom—the spray can also be used as a freshener for the air, sheets and clothing, and even as a deodorant if needed.

Packaged in a spray bottle made of 100% recycled plastic that holds 59ml, Dr. Bronner’s Lavender Organic Hand Hygiene Spray kills bacteria through its simple formula of only pure, plant-based ingredients: organic alcohol, organic glycerin and organic lavender oil – that’s all! The product is certified according to fair trade and organic food standards and can be sprayed 500 times. It is as effective as conventional products, without using any unnecessary or harmful chemicals, leaving behind a pleasant feeling that is not sticky or drying. The spray cleans and refreshes with a natural aroma, with a clean and quiet conscience.

Other suggestions include using while traveling or in the field when no water and soap are available on hands, toys, public toilet seats, mobile phones, at medical clinics or hospitals, while on the beach, and more. The hygiene spray can also be used to control unpleasant odors by spraying in the air or on smelly objects to enjoy the scent of lavender. Compact and light, it is an essential to keep accessible in every bag.

INGREDIENTS:
Organic Fair Trade Ethyl Alcohol (62%)*, Water, Organic Glycerin, Organic Lavender Oil

(*Certified Fair Trade by Fair for Life.)

Fair Trade
Since 2008, Dr. Bronner’s has been certified Fair Trade for all major raw materials (representing over 95% of annual agricultural volume) by Fair for Life. Shifting supply chains to use certified Fair Trade ingredients makes a big difference in the lives of several thousand farmers and workers — and is money well spent. Along with their families and communities, farmers and workers benefit from fair prices, living wages and funding for local development projects.

Certified Under the USDA National Organic Program
Organic integrity in body care means that the main ingredients as well as secondary ingredients in an organic labeled or branded product are certified organic, produced in compliance with the National Organic Program (NOP) of the US Department of Agriculture. This is the organic food standard in the United States.

No Animal Testing and Vegan
Dr. Bronner’s qualifies for the Leaping Bunny of the Coalition for Consumer information on Cosmetics (CCIC). This logo certifies that the product and its ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation.

Dr. Bronner’s has also obtained vegan certification from Vegan Action and the company is registered with the Vegan Society in the U.K. Vegetarian and animal welfare advocacy are a core focus of Dr. Bronner’s activism efforts.

Suggested Retail Price
Dr. Bronner’s Lavender Organic Hand Hygiene Spray can be purchased for ILS 29.90 for 59ml. During the initial launch, a 25% discount will be available.

Release Date
Available now, Dr. Bronner’s Lavender Organic Hand Hygiene Spray scan be purchased in health food stores and various retail chains throughout the country.

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Dr. Bronner’s is a family business committed to honouring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. The company’s commitment to progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. Bronner was a third generation soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. His strong views and lectures landed him in a mental asylum in Chicago, but eight months later in 1948, Bronner escaped and continued with his message in California. During this time, he also began making peppermint liquid soap under the “Dr. Bronner’s” brand. He gave the soap away during his talks but soon realised people were taking it without listening to him speak. As a result, he started writing his philosophy on the bottle in tiny script, which is still used on Dr. Bronner’s packaging today. The company has grown to become the top-selling natural soap maker in North America and a major brand worldwide. Based on 2017 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 2.2 seconds throughout the year.

For more information about Dr. Bronner’s, please visit: http://ecogreen.co.il/dr-bronner/