Dr. Bronner’s Wrap up Successful Compassion in World Farming Campaign
The USA’s number 1 organic soap brand exceeds expectations by raising over £25,000 for Compassion
July 1, 2015
Dr. Bronner’s, the organic soap brand which is known for its high profile activism campaigns for social change, has just wrapped up a successful campaign for Compassion in World Farming (Compassion), the world’s leading farm animal welfare charity.
From October 2014 to June 2015, Dr. Bronner’s donated 20p from every bottle of Dr. Bronner’s 473 ml and 946 ml bottles of liquid soap sold in the UK to support Compassion and are delighted to announce that they sold 68,124 bottles of 473mls liquid soap and 59,436 bottles of 944ml liquid soap, a total of 127,560 units, raising £25,512 for Compassion.
The Compassion campaign was conducted by Dr. Bronner’s US head office in conjunction with its UK distributor, Kinetic and supported by a national press and social media campaign.
Mike Bronner, Vice President of Dr. Bronner’s says “We are thrilled at the success of this campaign and would like to thank our UK distributor Kinetic and all our retailers and customers who supported it. We are always looking for ways to help make the planet a better place and we are extremely happy that we are able to support such a great organization as Compassion in World Farming. The money raised will go to Compassion to support their work to improve quality of life and conditions for farm animals by working toward broad policy change that benefits human health, the environment, and animals.”
The money Dr. Bronner’s has donated will go towards improving the lives of farm animals so they can live a healthy life on the land. Unfortunately, two in three farm animals on this planet today are enduring ‘life’ in intensive farms – caged, confined, selectively bred to grow so fast that their legs and hearts may give way.
Philip Lymbery, CEO of Compassion in World Farming says “We would like to send a huge thank you to Dr. Bronner’s for supporting our campaign. We highly value their brand and they are truly an inspiration; if more companies worked the way they did the world would be in a much better place.”
Dr. Bronner’s Organic Pure Castile Liquid Soap RRP £1.99 59ml | £3.99 118ml | £5.99 237ml | £8.99 473ml
For further press information, please contact:
Tracey Stapleton or Sophie Lowe at The Spa PR Company
T: 020 7100 7018
Note to Editors
Dr. Bronner’s is the top selling organic soap brand in the USA, is an independently owned family business, making natural, organic products known for their quality and multiple uses, that dates back 150 years. They are dedicated to fair trade and organic integrity, pioneering progressive labour and environmental practices, and leveraging their resources to support progressive advocacy and good causes and charities around the world. They are redefining what it means to be a truly socially responsible company. Supporting animal advocacy organizations is a primary focus for charitable giving. For more info, go to: www.drbronner.com
Compassion in World Farming. Compassion in World Farming is Europe’s leading farm animal welfare organization campaigning to end factory farming and to achieve humane and sustainable food. With headquarters in the UK, we have offices in France, Italy, the Netherlands and Poland, Brussels and the Czech Republic, as well as operating in the US, China and South Africa. www.ciwf.org.