Dr. Bronner’s Releases New Toothpaste

Low-Foaming Fair Trade Toothpaste Formula Freshens Breath and Whitens Teeth in Peppermint, Cinnamon and Anise Flavors

March 02, 2015

VISTA, CA – Dr. Bronner’s All-One Toothpaste low-foaming formula reduces plaque, whitens teeth and freshens breath—yielding a tingling clean feeling unlike any other. Made with 70% organic ingredients, including Fair Trade and organic coconut flour and coconut oil which aid as a mild abrasive, Dr. Bronner’s All-One Toothpaste is vegan, fluoride-free, non-GMO certified, NSF certified, and contains no synthetic foaming detergents or synthetic flavors. Available in Peppermint, Cinnamon, and Anise flavors, and packaged in 100% recyclable boxes and tubes, Dr. Bronner’s newest product line will be available at retailers nationwide beginning in June 2015 wherever Dr. Bronner’s products are sold, for trusted Dr. Bronner’s cleanliness from head to toe.

INGREDIENTS:
Peppermint – Organic Glycerin, Organic Aloe Barbadensis Leaf Juice, Hydrated Silica, Calcium Carbonate, Sodium Bicarbonate (Baking Soda), Potassium Cocoate (made with Organic Coconut Oil†), Organic Mentha Piperita (Peppermint) Oil†, Organic Mentha Arvensis (Menthol) Crystals†, Organic Cocos Nucifera (Coconut) Flour†, Organic Cocos Nucifera (Coconut) Oil†, Tocopherol, Citric Acid,, Xanthan Gum, Organic Stevia Rebaudiana Leaf / Stem Extract.
†Certified Fair Trade Ingredient

Cinnamon – Organic Glycerin, Organic Aloe Barbadensis Leaf Juice, Hydrated Silica, Calcium Carbonate, Sodium Bicarbonate (Baking Soda), Potassium Cocoate (made with Organic Coconut Oil †), Organic Cinnamomum Cassia (Cinnamon) Oil, Organic Mentha Arvensis (Menthol) Crystals†, Organic Cocos Nucifera (Coconut) Flour†,   Organic Cocos Nucifera (Coconut) Oil†,   Tocopherol, Citric Acid,, Xanthan Gum, Organic Stevia Rebaudiana Leaf / Stem Extract.
†Certified Fair Trade Ingredient

Anise – Organic Glycerin, Organic Aloe Barbadensis Leaf Juice, Hydrated Silica, Calcium Carbonate, Sodium Bicarbonate (Baking Soda), Potassium Cocoate (made with Organic Coconut Oil †), Organic Illicium Verum (Anise) Seed Oil, Organic Mentha Arvensis (Menthol ) Crystals†, Organic Cocos Nucifera (Coconut) Flour†, Organic Cocos Nucifera (Coconut) Oil†, Tocopherol, Citric Acid, Xanthan Gum, Organic Stevia Rebaudiana Leaf /Stem Extract.
†Certified Fair Trade Ingredient

Fair Trade
Since 2008 Dr. Bronner’s has been certified Fair Trade for all major raw materials (representing over 95% of annual agricultural volume) by the respected Swiss Certifier IMO. Shifting supply chains to use certified Fair Trade ingredients makes a big difference in the lives of several thousand farmers and workers — and is money well spent. Along with their families and communities, farmers and workers benefit from fair prices, living wages and funding for local development projects.

No Animal Testing and Vegan
Dr. Bronner’s qualifies for the rabbit and stars logo of the Coalition for Consumer information on Cosmetics (CCIC). This logo certifies that the product and its ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation. Dr. Bronner’s Magic Soaps’ Castile Liquid and Bar Soaps do not contain animal products.

Dr. Bronner’s has also obtained vegan certification from Vegan Action for all offerings that contain no animal-derived ingredients (this excludes lip and body balms), and the company is registered with the Vegan Society in the U.K. Vegetarian and animal welfare advocacy are a core focus of Dr. Bronner’s activism efforts.

Product Images
High-res photos of all of Dr. Bronner’s products are available at:
https://www.drbronner.com/download-center/

Manufacturer’s Suggested Retail Price
All-One Toothpaste: $6.49 per 5oz tube

Availability
Dr. Bronner’s All-One Toothpastes will be sold online at Dr. Bronner’s web store, at Whole Foods Market, as well as natural product retailers nation-wide in addition to many other grocers and retailers.

For more information, please go to: http://www.drbronner.com

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