Dr. Bronner’s Releases Cannabis-Scented Bar Soap to Support Sun+Earth Certified Campaign
Limited Edition Soap Fragranced with Hemp Terpenes Available Only as a Gift to Supporters of Sun+Earth Certified
November 17, 2020
VISTA, CA – Dr. Bronner’s, the top-selling natural brand of soap in North America, has released a limited edition cannabis-scented fragrance of its classic bar soap, to support a new consumer education and crowdfunding campaign to promote the regenerative organic cannabis standard, Sun+Earth Certified. The campaign will run November 20, through December 20, 2020. The special limited-run bar soap is only available to supporters of the Sun+Earth Campaign, and was made exclusively to support small-scale regenerative organic cannabis and hemp farmers who prioritize environmentally friendly cultivation, human empowerment, and community engagement. To learn more about Sun+Earth Certified, and find out how to receive a limited edition Sun+Earth Cannabis Scented Bar Soap as a thank you gift, please visit: https://sunandearth.org/donate.
“Dr. Bronner’s is passionate about drug policy reform and ending cannabis prohibition at the federal level. We’re also deeply engaged in the global movement for regenerative organic agriculture, against industrial chemical agriculture,” said David Bronner, CEO of Dr. Bronner’s. “In alignment with those values, the Sun+Earth Certified program addresses systemic problems in the cannabis industry, which is dominated by energy intensive indoor operations and practices that rely on toxic chemical fertilizers, rather than regenerative models that rely on sunlight and healthy living soil . We need to support regenerative organic cannabis farmers and their communities, that are being displaced by industrialized cannabis. We hope our special Sun+Earth Cannabis Scented Bar Soap will help promote awareness about the Sun+Earth program, and the wonderful ecosystem of regenerative organic farmers it supports,” he continued.
Dr. Bronner’s Sun+Earth Cannabis Scented Bar Soap is Dr. Bronner’s legacy bar soap formula, with the added magic of Sun+Earth Certified terpenes from regenerative organic hemp grown at East Fork Cultivars in Takilma, Oregon. It can be used for the same cleaning purposes the company’s other scents of bar soaps are used for, as an excellent soap for hands, face and body, as well as washing the dog, laundry, dishes, fresh produce, and more. The earthy, enticing scent evokes an unmistakable cannabis aroma, and is intended to catalyze a surge of consumer engagement with Sun+Earth Certified.
Though Sun+Earth Certified farms and brands produce both medicinal and recreational cannabis products in states where cannabis prohibition has been lifted, Dr. Bronner’s Sun+Earth Cannabis Scented Bar Soap does not contain cannabinoids and is not subject to federal law prohibiting ‘marijuana.’ The fragrance in this limited edition bar soap is derived from Sun+Earth Certified hemp terpenes, and the bar soap does not offer therapeutic properties that may be associated with topical cannabis products that contain cannabinoids.
From November 20 to December 20, 2020, Sun+Earth will launch a nationwide consumer education and crowdfunding campaign, to raise awareness about the importance of regenerative organic agriculture and the need to shift the cannabis industry away from corporatized, industrialized indoor growing warehouses, and towards a more regenerative, sustainable cultivation system. The campaign seeks to raise $25,000, which will allow Sun+Earth to help subsidize the cost of certification for regenerative organic cannabis farmers, and expand to more states thereby making regenerative organic cannabis more widely available to consumers. In addition to Dr. Bronner’s, the campaign effort is endorsed by such noteworthy cannabis and environmental advocates as visionary artist Alex Grey, eco-clothing manufacturer Ital Collective, and others.
“We are grateful for Dr. Bronner’s support of our Sun+Earth Certified campaign, and hope this effort will significantly grow our regenerative organic cannabis community,” said Andrew Black, Executive Director of Sun+Earth Certified. “Consumers are increasingly committed to making sure their cannabis products are not only healthy for their bodies and free of toxic chemicals, but also cultivated in a model that gives back to the Earth and farm communities. At Sun+Earth we believe consumers around the country deserve to have the confidence that their products were grown regeneratively, with the highest integrity possible.”
A non-profit organization founded on Earth Day of 2019, Sun+Earth Certified is the first-of-its-kind nonprofit certification for cannabis products that are grown outdoors in a regenerative organic agriculture model. It guarantees that the cannabis is grown in soil in the sun without chemicals by fairly-paid farmers. Dr. Bronner’s supports Sun+Earth Certified as part of the company’s broad commitment to regenerative organic agriculture and drug policy reform.
About Dr. Bronner’s
Dr. Bronner’s is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural brand of soap in North America and a major brand worldwide. Based on 2019 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 2.04 seconds throughout the year. For further information, please visit: http://www.drbronner.com.