Dr. Bronner’s Launches at Urban Outfitters
Top-Selling Brand Meets Demand by Millennials for Ethical Products
December 19, 2017
Dr. Bronner’s, the number one selling natural soap brand in North America and a world pioneer in natural, organic, and fair trade body care, has extended the impact of its “All-One” eco-friendly ethos by launching in lifestyle retailer, Urban Outfitters in the UK.
This launch will position Dr. Bronner’s to increase its reach with millennials, a demographic already very engaged in the “All-One,” socially and environmentally conscious philosophy that Dr. Bronner’s advocates.
Three of Dr. Bronner’s iconic products will join the eclectic beauty shelves of Urban Outfitters stores: the cult beauty classic Rose Pure Castile Liquid Soap, the minimally-packaged Rose Pure Castile Bar Soap, and the newer, innovative Lavender Organic Hand Sanitiser.
A favourite with A list celebrities, top health and beauty insiders, and eco-conscious shoppers alike, Dr. Bronner’s Pure Castile Liquid Soap is renowned for its quirky packaging and multi-purpose appeal, boasting over 18 different uses in one. The dramatic exhortations on the labels of the soap packaging come from the mind of Emanuel Bronner, a third-generation master soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. The message of his manifesto, “The Moral ABCs,” has remained strong throughout three generations of the Bronner family, with different excerpts on the labels of Dr. Bronner’s product line.
Cliff Moss, Managing Director of Healthy Sales Group says: “Urban Outfitters caters to customers looking for products which are more unique, natural, and ethically-sourced and Dr. Bronner’s is the perfect addition to their portfolio of offerings. We’re excited to see the roll out of the Dr. Bronner’s brand throughout the stores and I believe it will be a great success.”
For further press information please contact:
Chloe Gorman or Tracey Stapleton at The Spa PR Company
E. Chloe@thespaprcompany.com | T. 020 7100 7018
Note to Editors
Dr. Bronner’s is a family business committed to honouring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. The company’s commitment to progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. Bronner was a third generation soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. His strong views and lectures landed him in a mental asylum in Chicago, but eight months later in 1948, Bronner escaped and continued with his message in California. During this time, he also began making peppermint liquid soap under the “Dr. Bronner’s Magic Soaps” brand. He gave the soap away during his talks but soon realised people were taking it without listening to him speak. As a result, he started writing his philosophy on the bottle in tiny script, which is still used on Dr. Bronner’s packaging today. The company has grown to become the top-selling natural soap maker in North America and a major brand worldwide. Based on 2015 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 3 seconds.