Dr. Bronner’s Launches Regenerative Organic Certified Coconut Oil, New Spearmint Toothpaste, and New “Heal Earth!” Label

Top-Selling Natural Brand Announces Completion of Regenerative Organic Certified Pilot Programs, $50,000 Pledge to Support California’s Plastics Free Ballot Initiative, and Releases New Impact Report

March 2, 2020

VISTA, CA – Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, is celebrating its first product to become Regenerative Organic Certified, Virgin Coconut Oil, and announcing its newest product, Dr. Bronner’s All-One Toothpaste in Spearmint flavor. Additionally, the company is releasing its 2020 All-One Report (Dr. Bronner’s annual impact report) as well as unveiling a new limited-edition advocacy label on its Castile Liquid Soap bottles, with the message “Heal Earth!” This week, the company has also pledged $50,000 to the signature drive for California’s Plastics Free Ballot Initiative, and will be rallying allies to also support from the natural products industry.

Dr. Bronner’s Debuts Regenerative Organic Certified Virgin Coconut Oil
Dr. Bronner’s is proud to debut its first Regenerative Organic Certified product: Virgin Coconut Oil. A founding member of the Regenerative Organic Alliance, alongside Patagonia, Rodale and other leading NGOs, farms, and brand partners, Dr. Bronner’s was among the 19 brands that participated in the Regenerative Organic Certified pilot program in 2019. Working in close partnership with Serendipol, the company’s coconut oil supplier in Sri Lanka, Dr. Bronner’s Virgin Coconut Oil achieved the Silver level of Regenerative Organic Certification. One of the first brands to have a Regenerative Organic Certified product in the market, Dr. Bronner’s ROC Virgin Coconut Oil will be available in retailers nationwide in May 2020. Dr. Bronner’s is committed to pursuing Regenerative Organic Certification for its entire product line and is excited to announce that the suppliers for all their mint and palm oils, Pavitramenthe and Serendipalm, have also achieved ROC Silver certification.

Dr. Bronner’s Launches Spearmint All-One Toothpaste
Dr. Bronner’s has launched a new variety of its All-One Toothpaste in Spearmint flavor, made with organic spearmint oil and organic menthol crystals. Spearmint All-One Toothpaste delivers a long-lasting mellow-minty-fresh-clean feeling. Made with 70% organic ingredients, including fair trade and organic coconut oil and organic coconut flour which aid as a natural polisher, Dr. Bronner’s Spearmint All-One Toothpaste is certified vegan, cruelty-free, fluoride-free and contains no carrageenan, synthetic foaming detergents such as sodium lauryl sulphate, or synthetic flavors. Hydrated silica and calcium carbonate act as gentle abrasives, organic aloe juice helps soothe gums; and organic spearmint oil and organic menthol crystals provide a refreshing, mint flavor. Dr. Bronner’s Spearmint All-One Toothpaste, along with favorite flavors Peppermint, Cinnamon and Anise, will be available at retailers nationwide in Spring of 2020, wherever Dr. Bronner’s products are sold, for trusted Dr. Bronner’s cleanliness from head to toe.

Dr. Bronner’s Launches New “Heal Earth!” Limited Edition Label
Dr. Bronner’s special advocacy labels honor company founder Emanuel Bronner’s legacy by using the company’s biggest megaphone, the soap label, to address urgent issues of our time and communicate directly with consumers in the marketplace about the need for social and environmental action. Beginning in Spring of 2020, Dr. Bronner’s 32oz Castile Liquid Soap labels will display the new, limited edition “Heal Earth!” label, distributed in retailers nationwide. The label temporarily replaces the iconic Moral ABC label written by company founder Emanuel Bronner, with messaging that educates consumers about regenerative organic agriculture, and explains why the shift to this form of agriculture is imperative to improving and ensuring soil health, animal welfare and fair labor, and is necessary to holistically replace factory farming and mitigate climate change.

Dr. Bronner’s Support for the California Plastics Free Initiative
Dr. Bronner’s has pledged to donate $50,000 to support a ballot initiative that would grant the State of California the authority to regulate disposable materials, reduce the volume of these materials that come into the state, and would place up-to a one cent fee on single use packaging. Revenues from this fee would be used to support the development of recycling and composting infrastructure and to scale climate resilience and carbon sequestration in parks, wildlands and agriculture. Leading ocean and environmental groups already support including The Nature Conservancy, Oceana, Surfrider, CalCAN and the Plant Based Products Council. Dr. Bronner’s is rallying industry allies to endorse and financially support this crucial effort.

Dr. Bronner’s 2020 All-One Report
Dr. Bronner’s has published its sixth annual All-One Report, “Heal Earth, Heal Soul” which documents the company’s commitment to corporate responsibility, activism, and environmental sustainability while profiling stories about the company’s impact from its employees and partner organizations.

Dr. Bronner’s All-One Report includes data on the brand’s environmental footprint, fair trade activity and progressive business practices. In 2019, the company donated $7.4 million (more than a 1/3 of profits) to charitable and activist causes including animal rights, drug policy reform, fair trade and fair pay, environmental sustainability and climate change, and regenerative organic agriculture. The report also shares company goals to become climate positive by 2025, by drawing down more carbon from the atmosphere then the company emits, through converting to certified regenerative organic agriculture, and endorses the important environmental and social policies embedded in the Green New Deal. To view the report, go to: https://www.drbronner.com/allone-reports/20/allone-report-2020.html

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About Dr. Bronner’s
Dr. Bronner’s is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural soap maker in North America and a major brand worldwide. Based on 2019 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 2.04 seconds throughout the year. For further information, please visit: https://www.drbronner.com/