Dr. Bronner’s Fair Trade & Organic Fresh Pressed Virgin Coconut Oil: The Ultimate Multi-tasker

September 1, 2015

Dr. Bronner’s is North America’s number one selling natural soap brand, it’s signature soaps are used and loved by celebrities including Drew Barrymore, Bobbi Brown, Sandra Bullock, Lady Gaga, Gwyneth Paltrow and Eminem because of its organic rich lather and non-drying formulas.

The secret to this award-winning formula is the addition of organic, Fair Trade Virgin Coconut Oil (as well as jojoba, hemp and sustainable palm oils) so it made sense that Dr. Bronner’s produce its Virgin Coconut Oil (VCO) as a stand-alone product. Dr. Bronner’s established Serendipol in Sri Lanka, which now employs over 250 staff and buys oil from over 750 farmers. Fair Trade premiums paid for the oil are used for a range of community development projects, such as setting up a composting operation to support farmers with organic fertilizer at cost, supporting several regional clinics with critical equipment, connecting remote villages to the power grid and renovating bridges.

Dr. Bronner’s VCO is expeller-pressed from the fresh, carefully dried coconut kernel. Nutritionally, coconut oil offers many benefits and can be used in almost any meal but not only does this multi-tasker shine in the kitchen; it also has a multitude of uses in the bathroom and around the home.

In fact, Jess Seinfeld, who is married to Jerry, posted this pic of Dr. Bronner’s VCO on Instagram, while packing for a family holiday to Greece, with the caption:

“This JUMBO SIZED coconut oil is going in my luggage. Because it’s the creamer in my coffee, favorite hair product for styling, conditioning and protectant from salt and sun, as well as an eye makeup remover. Worth it’s weight, I’d say.” – @jessseinfeld

Not only does Jess sing the praises of Dr. Bronner’s Fair Trade & Organic Fresh Pressed Virgin Coconut Oil, it’s also the favourite product of Lisa Bronner, granddaughter of Dr. Bronner and author of the popular blog ‘Going Green with a Bronner Mom.’

“I could live on a deserted island very happily if I had my Liquid Castile Soap (Citrus is my current favourite) and a jar of Dr. Bronner’s Coconut Oil,” says Lisa. “I use both products on my face, hair, body and around the home and I’m still discovering new uses for them,” she continued.

Both Lisa and Jess are definitely onto something. Here are just some of the other varied uses for Dr. Bronner’s Magic “All-One” Fair Trade and Organic Virgin Coconut Oil (VCO):

  • Skin moisturizer
  • Make-up remover (including eye makeup)
  • Hair treatment
  • Frizz tamer
  • Cuticle balm
  • Bath oil
  • Heel balm – works a treat on dry, cracked heels
  • Lip Balm – tastes great AND it’s good for you
  • Shave cream
  • Massage oil
  • Body scrub – just add sugar
  • Chewing gum remover
  • Eyebrow tamer…­­

More…/

Dr. Bronner’s Magic “All-One” Fair Trade and Organic Virgin Coconut Oil (VCO) is fresh-pressed, unrefined and offered in two varieties “white kernel” and “whole kernel.” Whole kernel oil, which is made from the coconut kernel with the inside skin left on, is more nutritious and has a slightly nuttier flavour whereas white kernel oil offers a more familiar choice to consumers who are familiar with this grade. Both oils have the same culinary and body care uses, and are both certified organic and fair trade.

Dr. Bronner’s coconut oil is produced at Serendipol (Pvt) Ltd. in Sri Lanka’s coconut triangle. Serendipol was founded by Dr. Bronner’s in their ongoing effort to create a cleaner supply chain by sourcing all of their major raw ingredients from fair trade sources. Serendipol has become the world’s foremost producer of organic and Fair Trade coconut oil.

The company has helped 750 local farmers to become certified organic farmers, improving soil fertility and increasing yields. The production staff has grown to 275 workers who enjoy working conditions and compensation uncommon in the industry. The Fair Trade premium paid by Serendipol’s customers is administered by a broad-based committee and funds a range of community development projects, hospital equipment, school facilities and books, water and electricity supply. Serendipol proves that business can be socially responsible and environmentally sustainable.

Notes to editor

Recommended Retail Price: 414mL $19.60

On-Shelf: Now

Dr. Bronner’s Magic “All-One” Fair Trade and Organic Virgin Coconut Oil (VCO) is available at selected health, natural product and organic stores nationally and online through drbronner.com.au adorebeauty.com.au nourishedlife.com.au and floraandfauna.com.au

For further info visit www.drbronner.com.au

Instagram: @drbronners_australia

Facebook: Dr. Bronner’s Australia

For further information on Dr. Bronner’s, product samples or high resolution images, please contact Belinda Andrade at PR Chicks: 0425 252 822 or email belinda@prchicks.com.au