Dr. Bronner’s Awarded ‘Whole Body Supplier of the Year’ By Whole Foods Market
NEW Award Highlights Dr. Bronner’s Activism and Support for Whole Foods Market Expansion
November 1, 2013
Dr. Bronner’s Magic Soaps, family-owned maker of the top-selling natural brand of soap in the USA and advocate for sustainable agriculture, has been awarded the ‘Whole Body Supplier of the Year’ award for 2013, by the Whole Foods Market North Atlantic Whole Body Team.
Particularly, the award was intended to laud Dr. Bronner’s support for GMO labeling in the USA, and also Dr. Bronner’s leadership in furthering Fair Trade in both the body care and food sectors of Whole Foods, and beyond.
Dr. Bronner’s Magic Soaps has developed a notable reputation for organic integrity in the body care industry since the current President and Vice President, David and Michael Bronner respectively, have come to pilot the business. In 2008, Dr. Bronner’s partnered with the Organic Consumers Association’s ‘’Coming Clean” campaign, which exposed blatant fraud and deception on behalf of makers of body care products that were falsely labeled as ‘organic.’
Ultimately, this outreach regarding truth and lies in personal care resulted in the application of the certification program administered by the USDA National Organic Program to be used specifically for personal body care products. Furthermore, Dr. Bronner’s is a pioneer in developing and maintaining Fair Trade relationships with producers and farmers around the world. The company’s advocacy to protect high standards for Fair Trade certification across all product types continues to spark much needed debate on the ethics of ingredient sourcing and package labeling of Fair Trade products.
“We are honored to be recognized by the Whole Foods North Atlantic Whole Body Team for our commitment to Organic and Fair Trade principles,” said Mike Bronner, Vice President of Dr. Bronner’s Magic Soaps. “There is much more work to be done on both fronts, and we hope word of this award deepens consumers’ awareness on these issues, and draws attention to why things like organic and Fair Trade labels are so crucial to creating a more ecologically viable and economically just world.“
Dr. Bronner’s Magic Soaps’ commitment to healthy and sustainable organic agriculture, corporate accountability, fair trade, animal welfare, and consumers’ right to transparency in labeling, is part of the company’s mission to put into practice the social and ecological principles that inform Dr. Bronner’s philosophy printed on the company’s iconic soap labels.
Dr. Bronner’s is available UK nationwide including leading health shops including Whole Foods
It is also available on the UK website: www.drbronner.co.uk
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