Dr. Bronner’s Announces New Sales Leadership
Top-Selling Brand Appoints Marc De Rosa to Director of Sales and Gina Coccari to Senior National Sales Manager
July 1, 2019
VISTA, CA –Dr. Bronner’s, family owned maker of the top-selling natural brand of soap in North America, is pleased to announce the promotion of Marc De Rosa to Director of Sales and Gina Coccari to Senior National Sales Manager. The two assumed leadership of Dr. Bronner’s sales department in January of this year and have since acted as interim co-directors of sales under CEO David Bronner and President Michael Bronner, working closely with Director of Marketing Christina Volgyesi.
“Over their years of tenure at Dr. Bronner’s, and during the past 6 months especially, Marc De Rosa and Gina Coccari have proven that they are the leaders we need to grow our sales and take our company to the next level. The strategic vision and coordination we have had under their leadership is the best it has ever been,” says Michael Bronner, President of Dr. Bronner’s
Dr. Bronner’s sales department includes a team of over 35 people that serve the United States market. At the end of 2018, Dr. Bronner’s sales totaled more than $120 million. Dr. Bronner’s will continue its growth strategy relying on word of mouth, strong customer relations, and exciting in-store and online cause-marketing efforts related to its advocacy on behalf of regenerative organic agriculture, fair trade, animal welfare, drug policy reform, and other causes.
“Marc and Gina have been keystones to Dr. Bronner’s growth as well as new account acquisition and management for some time, and it’s an honor to formally promote them to head our sales department for the long-term. Leveraging their deep experience and expertise with our marketing and executive teams, the Dr. Bronner’s starship is firing on all cylinders like never before, with exciting new sales initiatives and growth opportunities ahead of us,” says David Bronner CEO of Dr. Bronner’s. “But most importantly they are deeply committed to the mission and vision that makes Dr. Bronner’s unique in the natural personal care space and in the marketplace generally.”
In their new roles, De Rosa and Coccari will join Dr. Bronner’s Executive Council, which is comprised of representatives of the company’s senior leadership and advises on the company’s decisions, operations, growth, and development, and ensures they reflect the integrity of Dr. Bronner’s All-One! mission and values.
Marc De Rosa joined Dr. Bronner’s in 2012. As Director of Sales at Dr. Bronner’s, Marc De Rosa leads and directs U.S. sales operations for the company including its inside sales and mass-market divisions, and a team of over 35 staff. He has built and continues to oversee the company’s presence in key major retailers such as Costco, Target, Kroger, Trader Joes, Bed Bath & Beyond, Vitamin Shoppe, Rite Aid, REI, Lidl, and Walmart. In partnership with Senior National Sales Manager Gina Coccari, he is responsible for shaping overall strategic sales strategy with Dr. Bronner’s Executive Team, and advising on Dr. Bronner’s Executive Council. For a full bio and professional photo, see Dr. Bronner’s media center.
Gina Coccari joined Dr. Bronner’s in 2010. As Senior National Sales Manager, Gina leads and directs the company’s natural regional sales teams across the country. In this capacity, she oversees the company’s presence in such natural retail channels as Whole Foods Market, Sprouts, NCG, INFRA, Natural Grocers Vitamin Cottage, Earth Fare, Fresh Thyme, as well as has previously managed conventional retailers Walgreens, ULTA Beauty, and Target. In partnership with Director of Sales Marc De Rosa, she is responsible for shaping overall strategic sales strategy with Dr. Bronner’s Executive Team, and advising on Dr. Bronner’s Executive Council. For a full bio and professional photo, see Dr. Bronner’s media center.
About Dr. Bronner’s
Dr. Bronner’s is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. The company is the top-selling natural soap maker in North America and a major brand worldwide. Based on 2018 sales, a bottle of Dr. Bronner’s soap was sold, on average, every 2.2 seconds throughout the year. For further information, please visit: http://www.drbronner.com.