Dr. Bronner’s Announces Major Company News At Natural Products Expo West
Top-Selling Natural Brand of Soap Unveils New “Old & Improved” Product Labels, All-One Toothpaste and All-One Report
March 02, 2015
VISTA, CA – Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, has four important announcements to share this spring of 2015. The company looks forward to a year of growth, action, and giving, as it presents its new “Old & Improved” product labels, All-One Report, new toothpaste, and the republishing of founder, Emanuel Bronner’s Moral ABC book.
New “Old & Improved” Labels
Dr. Bronner’s has launched an “Old & Improved” redesign of the company’s iconic labels. Modeled after the aesthetic of the original labels on bottles of soap first created by Dr. E.H. Bronner in 1948, and transcribed by his son Ralph Bronner, the “Old & Improved” labels preserve and affirm the authenticity and history of the brand, as well as reflect the modern ethos and style of the current generation of the Bronner family.
All original content of Dr. E.H. Bronner’s Moral ABC have been retained on the castile liquid soap labels, and will be so indefinitely; while content on the brand’s newer products, including its USDA Organic body care line and Whole and White Kernel Virgin Coconut Oil, includes the Moral ABC as well as text that speaks to how the company is putting its All-One! Mission into action, by pioneering Fair Trade projects and standards, protecting Organic Integrity, and advocating for social and environmental justice across a wide range of issues.
For a timeline showcasing the evolution of the classic Castile Liquid Soap labels over the years, see: http://www.drbonner.com/media-center/productlabeltimeline.
Read the full press release with more information about Dr. Bronner’s “Old & Improved” labels on the Web site: https://www.drbronner.com/media-center/united-states/press-releases/.
Dr. Bronner’s has published its first annual All-One Report to document the company’s commitment to corporate responsibility and environmental sustainability. The report expounds on the ways in which Dr. Bronner’s honors these two statements from founder Dr. E.H. Bronner’s Moral ABC—the text that adorns the labels of the brand’s renowned products: “We are all brothers and sisters and we should take care of each other and Spaceship Earth!” and, “Constructive Capitalism is where you share the profits with the workers and the Earth from which you made it!”
Dr. Bronner’s All-One Report includes a collection of writings and stories by company leadership and staff, data on the brand’s sustainability programs and progressive business practices as well as its financial contributions to charitable and activist causes including GMO labeling, drug policy reform, animal advocacy, and the commercialization of industrial hemp. The report explains the company’s progressive business practices; its commitment to organic and fair trade sourcing; as well as future sustainability goals and details for how Dr. Bronner’s plans to reach them.