UK Press: Put Your Best Foot Forward …with Dr Bronner’s Marathon Must-Have!
Dr. Bronner's Magic Soaps Press Release
For immediate release: March 2013
Runner or not, it’s hard to ignore the scores of joggers out and about each day, with the season start of marathon training well underway. From the London Marathon to the Great North Run, there are plenty of people currently feeling the burn in both their body and feet.
Awaken your muscles and refresh your fatigued feet with Dr Bronner’s Organic Peppermint range, the ultimate tingly stimulators to help relieve those aches and pains. Peppermint has the natural ability to boost blood circulation, reduce redness in the skin, cool swollen muscles and clear the mind – the perfect combination for dedicated runners in training, making it a marathon must-have!
Start with Dr Bronner’s Liquid Peppermint Soap (£4.99) and recapture energy and mend those weary muscles post-run, – or to install a sense of vigour beforehand. Not only is the range completely biodegradable and USDA approved, but Dr Bronner’s Liquid Soaps foam, froth and fizz to create an invigorating, revitalising shower experience leaving you squeaky clean, energised and ready to face your next mile.
Follow the Liquid Peppermint Soap by applying Dr Bronner’s Organic Peppermint Lotion (£6.06) to pamper your pins and leave your skin silkily smooth. With organic jojoba oil, peppermint and the finest organic essential oils, this lotion will prolong that feisty fresh feeling well into the day and keep you right on track.
The magic of Dr. Bronner’s is its 18 uses from 1 bottle of liquid soap. Best used with a cloth, towel, loofah or sponge you can use it to clean your body, your mouth & teeth, your fruit & vegetables, your bathroom and kitchen, your clothes and even your pets!
Formulated with pure, high potency organic oils, free from petrochemically modified ingredients and preservatives, It comes in nine main varieties, the original being the famous tingly Peppermint, Green Tea, – “nature’s own unsurpassed fragrant Deodorant!” – followed by Lavender, Eucalyptus, Citrus, Almond, Rose, unscented Baby Mild and Tea Tree , which can even be used to treat minor cuts.
Top celebrity A-list fans of the Dr Bronner’s range include: Lady Gaga, Eminem, Sandra Bullock, Gwyneth Paltrow, Drew Barrymore and most recently, Kristin Bell, as fans of Dr Bronner’s – the No. 1 selling organic soap brand in the USA.
Dr Bronner’s is available nationwide, including Planet Organic, Selfridges, Liberty, selected Waitrose stores, Whole Foods and at www.asos.com. To find your nearest stockist please call 0845 072 5825 or visit www.kinetic4health.co.uk. It is also available on the UK website: www.drbronner.co.uk
For further press information and samples please contact
Carly at The Spa PR Company
T. 020 7100 7018
To download a PDF version of this press release, click here.
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For samples or high res images, please contact Carly at The Spa PR Company
T: 0207 100 7018 E: Carly@thespaprcompany.com
Notes to editors:
Dr Emanuel Bronner was a third generational soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. His strong views and lectures landed him in a mental asylum in Chicago. But, eight months later, in 1948, Bronner escaped and continued with spreading his message around California. During this time, he also began making peppermint liquid soap under the ‘Dr Bronner’s Magic Soaps’ brand. He gave away soap during his talks but soon realized people were taking it without listening. As a result, he started writing his philosophy on the bottle in a tiny script, which is still used on Dr Bronner’s packaging today.