The Endless Bounty of Jim Bronner

In telling our father’s story, it’s hard to know where to begin—with the inventor, the leader, the storyteller, or the humble servant. At heart, he was a passionate soapmaker who had the kind of mastery and instinct that could never be taught. I remember being at a trade show in the mid ‘90s when a retailer came to our booth with a new soap that everyone was raving about.

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This Is Why We Make Soap.

This article is excerpted from Dr. Bronner’s 2017 All-One Report.  The human experience is too far out to get your head around. Where did we come from? Why are we here? What is the point of it all? Philosophers, scientists, mystics, astronomers, and anthropologists all agree on one mind-blowing fact: we are all children of a living Cosmic Mystery and miraculous Mother Earth.

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What is Green?

In November, I had the honor of speaking to a room full of Project Green Challenge finalists. This is an inspiring group of high school and college students from all over the US, who have all completed a grueling month of “green” challenges and have been selected as finalists for their tremendous efforts and creativity in completing the challenges.

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Serendipalm: More Than Fair Trade

Serendipalm is our sister company in Ghana that supplies us with fair trade & organic palm oil for our soaps. We recently caught up with Safianu Moro, who heads up the team at Serendipalm as Managing Director to learn more about his work there and his vision for the project’s future.   How did you come to work at Serendipalm?

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Being Uncle Ralph

Uncle Ralph embodied the heart and soul of our company. While my grandfather inspired from the mountaintop, Uncle Ralph grounded himself on the earth, among the crowds, leading them in song, entertaining them with story, showering them with soap. He could instantly connect with people from all walks of life: everybody was a kindred spirit.

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How This Whole Crazy Trip Started

Dr. Emanuel (or Emil) Bronner was a third-generation master soapmaker born into a German-Jewish soapmaking family that had been making soap since 1858. By the turn of the century the family enterprise had expanded to three factories, the largest of which was in Heilbronn, where Dr. Bronner was born in 1909. He was trained in the guild system of the time and received a degree in chemistry.

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