For the Good of Humanity, Wear a Mask!

Throughout our company’s history of producing safe and effective personal care products, Dr. Bronner’s has used its resources to fight on behalf of the public good. We have done this in different ways, such as advocating for truth in the labeling of organic products; promoting fair trade & fair pay; opposing the factory farming of animals; ending mass incarceration through drug policy reform; addressing climate change through regenerative organic agricultural practices to heal soil, water, and farmworker communities; and by promoting access to medicines and therapies that can heal trauma and other illnesses.

We are conscious of the implications of approaching cold and flu season as Covid-19 is still spreading throughout the United States. As weekly averages of new confirmed cases continue to rise in many states, the Covid-19 pandemic continues to reveal lessons about humanity’s collective approach to existential public health crises.

Unfortunately, on top of more than 200,000 deaths and nearly 7,000,000 confirmed cases in the U.S. to date due to the virus, we have seen how the politicization of the pandemic has also led to the spread of misinformation causing people to question whether or not Covid-19 is real, and whether or not wearing a mask helps stop the transmission of this deadly disease.

In a recent article by one of our long-time allies in the natural products industry, John Roulac, founder of organic hemp brand Nutiva, calls out those within wellness communities who are sharing harmful propaganda, including disinformation that suggests masks don’t stop the spread of Covid-19, and that wearing a mask could even negatively affect one’s own health. He acknowledged that these unsubstantiated claims, along with the mishandling of the crisis by certain leaders, led to an explosion of Covid-19 cases and subsequent deaths from the virus in the Americas.

John writes:

“The basic tools of mask wearing and social distancing were subverted. Citizens of countries including Canada, China, Taiwan, Singapore, Korea, Japan, New Zealand, and Iceland wore masks and slowed the spread. Today they go about their lives normally, while Americans undergo increasing turmoil.”

At Dr. Bronner’s, we unequivocally believe that Covid-19 is real and deadly. We also believe that wearing a mask prevents the spread of the virus by those who may be infected, whether they are asymptomatic or not. It is paramount that everyone, whether a wellness advocate within the natural products industry or otherwise, commit to taking individual responsibility to ensure collective health and prevent the spread of the virus by wearing masks in public and when around others who are not within your household or committed social bubble/pod. Everyone should also do their part to stop the spread of misinformation.

Humanity will get through this pandemic by acting together, with a shared interest in the wellbeing of everyone. This is no time for selfishness or denial of science. Let’s adapt to the present circumstances rather than pretend nothing is wrong—check out Lisa Bronner’s latest piece on how to keep your stash of reusable facemasks clean with Dr. Bronner’s.

Stay safe, everyone, and please take care of each other. Remember to mask up when you leave your house. It’s simple. We are All-One or None! Mask up to show it!

Author Profile
David and Michael Bronner

David and Michael Bronner run Dr. Bronner's together with their family. They view the company as an activist vehicle and donate both time and money to causes they believe in.

See all stories by David and Michael Bronner
  • So you’re part of the fake-science mask mafia also. So very disappointing. You’ve more than lost a +30 year customer. I’m warning my friends about you also.

    • Jayebird58

      Exactly Jeanine, I’m pretty disgusted with this response too. These masktards are infecting their readers with more government propaganda! They were probably bought out by Bayer or more likely Monsanto! I’m not only unsubscribing I’m never going to buy their products again either! They’ve shown their allegiance to the system and now I’m showing my disgust for their lack of morals!

      • Jayebird58

        They also support BLM? They’re in over their heads now!

  • Anna L

    Thanks for everything you do for a sustainable and safe planet—a long-time Dr. Bronners fan!

  • “Americans should pause and reflect on the lies they are being sold. Masks are just a form of psychological manipulation. Many reputable physicians and scientists have said they are worthless and potentially harmful. Lockdowns are meant to condition people to obey without question. A nation of people who just do what they are told by the ‘experts’ without question is a nation ripe for a descent into total tyranny. This is no empty warning – it’s backed up by history. Time to stand up to all the petty tyrants from our hometowns to Washington DC. It is time to reclaim our freedom.” – Dr. Ron Paul

  • twinsmagic

    Yeah, I’m done after this. Unsubscribing now

  • Well, @drbronner finally revealed it’s disgusting, true colors….the colors of an anti personal liberty, anti American Freedom, government mockingbird that will
    repeat unproven “science” & tow the mainstream party line about how “We The Sheeple” should be wearing a #FaceDiaper for the sake of “the collective”….right, KOMRADS?

    An old maxim in journalism is to get to the truth, just “FOLLOW THE MONEY”! How much is Uncle Sam’s #Psyop program giving your company to shovel out that manure, #DrBronner?

    NEVER again will I vote with my hard earned, #FederalReserve #fiat notes to buy any of your products! Furthermore, my family of 5 just dumped every drop of your products that WERE in our home directly into the toilet….where they belong, because we no longer trust your products to NOT contain whatever substances your overlords in government, whom you appear to worship & follow blindly & without question, order you to put in them!


  • Leslie Drake

    Well I’ll never purchase your products ever again. In all of this nonsense, nothing makes me more angry than seeing masks being pushed on children. It’s physical & psychological abuse to block a child’s breath & prevent them from sharing and receiving facial expressions with others. And you have a toddler in a mask in your newsletter, you sick freaks. May your business suffer from this & crumble to the ground.

  • Marcia

    Thank you for supporting science.

  • ann

    We just put in a huge order – happy to support ALL that you do and stand for!

  • Courtney Courtney

    So sad. I too, a fan and consumer of Dr Bronner’s products for 30 years am moving on to another supplier. Once you take a side, we both lose. Yes, we must get thru this together. And, we need to make space for an open, public dialog to discuss new, emerging, independent science to help us be informed of the best steps we can take in moving forward. Do your research over there! There is NO agreement based in science that wearing a mask is safe or effective from the virus. A variety of studies indicate wearing a mask is effective and a variety of scientific studies indicate that wearing a mask is not effective and is actually harmful to health. So, what do we do with conflicting scientific studies? Take a side and write a propaganda speech? Well, goodbye Dr. Bronners. Thank you for all the positivity you have shared in the past with your products and messaging. Good luck in the future. I do wish you and yours well, even though I will no longer be a customer or advocate of your products.