Dr. Bronner’s Pledges $1 Million Over Ten Years to the Movement for Black Lives

At Dr. Bronner’s we know we need to do our part to dismantle white supremacy and end systemic racial injustice and anti-Black racism. To this end we will donate an additional $100,000 to the Movement for Black Lives this year and pledge to donate a total of $1 million over the next ten years.

A week after demonstrations began to sweep across the U.S. demanding justice for the police murders of George Floyd, Breonna Taylor, and the many other victims of police violence, we pledged to donate a total of $25,000 to a variety of Black-led organizations working for racial justice. As part of this pledge, we encouraged our customers to match our $10,000 commitment to the Movement for Black Lives.

We want to thank our social media followers for donating nearly $5,000 towards that match. Together, the broader Dr. Bronner’s community raised $15,000 for the Movement for Black Lives. We are inspired that our customers responded to this call-to-action and were moved by the many inquiries we have received—from customers and employees—encouraging us to do more and to take further action.

As a company, we have been galvanized by the Black Lives Matter movement and the unprecedented impact it has made in society. The ambitious and strategic vision of organizations and networks like the Movement for Black Lives to transform and end the systemic racism that pervades the police and criminal justice system today is of paramount importance to creating a better and more just world. We believe this movement will win.

We make our pledge in solidarity with the Movement for Black Lives’ Juneteenth Call-to-Action:

“In response to the deaths of George Floyd, Breonna Taylor, Tony McDade, and countless other Black people who have been killed at the hands of vigilantes or law enforcement, millions have taken to the streets with a clear and distinct call to end police violence and to defund police. Combined with COVID-19 and four years of Trumpism, Black communities are demanding: justice; accountability; a divestment from policing; and an investment in healthy, sustainable communities.

To honor our ancestors and to lay a path to freedom for future generations, we are calling for the sixnineteen mobilization on Juneteenth weekend, June 19-21, 2020. We invite you to join us by taking action from home, in your community, or in Washington, D.C.

The millions of us are here to remind lawmakers that we are bigger than monied interests, including police unions and right-wing think tanks. We know the path away from this disaster. After years of anti-Black violence and animosity for Black life, we demand the defunding of police and an investment in Black communities. We also call for the resignation of Donald Trump, who met our calls for justice with a brutal wave of repression that has added fuel to the fire of racism and systemic inequity.”

Read the sixnineteen demands here.

We call on fellow B Corps and other companies to join us in donating to the Movement for Black Lives. To all our peers in the natural products industry and our allies across many movements and sectors: please make a concrete financial commitment to the Movement for Black Lives in solidarity with today’s sixnineteen mobilization.

We are committed to working to end systemic racism however it manifests in our society, whether in police practices, government policies, or in everyday life. Together, we are All-One or None! Black Lives Matter! All-One!

Author Profile
David and Michael Bronner

David and Michael Bronner run Dr. Bronner's together with their family. They view the company as an activist vehicle and donate both time and money to causes they believe in.

See all stories by David and Michael Bronner
  • mrhoagie

    BLM seems to be a “political pimp” movement where only “certain” cases that push a political agenda are reacted to. What about all the black on black crime? Ho hum, just another day in those cases. Never see Jessie Jackson or Al Sharpton or hardly anyone of the black community voicing outrage in these killings….except the personal family of those innocent children and adults murdered because they were in the wrong place at the wrong time or needless violence.

    All lives matter, that for sure, but political picks are made to further what? Where are the father’s in ALL children’s homes? So much to be said.

    • Billy Jack

      Pimp movement? That’s not a dog whistle, huh, Racist?

      • mrhoagie

        Correct – NOT a dog whistle, BLM founders are admitted Marxist’s and BLM movement/leaders preys on only a few news heavy situations and ignore countless other meaningful innocent victims of crime – a Political Pimp

  • Bonnie Jackson

    Thank you Bronner family for supporting this effort publicly and monetarily! Just another reason to love this company and your products. Your grandfather and father would be proud.

  • Teresa White

  • Teresa White

    I enjoy Dr. Bronner’s products, but do wish the political and religious commentary weren’t part of this company’s face. There are organizations that I don’t want to support (even though I believe that black lives DO matter, I have serious differences with the BLM organization). I felt the same when other political and social issues were raised, and sent out as emails to me as a customer. When I signed up for emails, I assumed that they would have to do with new products, specials, sales, etc. This is the only reason that I have any contact with the Dr. Bronner company. I’ll be making changes, unfortunately, to how I relate to the company (definitely eliminating the emails!), and likely looking at other natural products for cleaning.

    • Billy Jack

      Big deal. I’ve been using their products for forty years. Haven’t you ever read the labels on their products? It’s full of philosophical writings. Do you have a problem with Hobby Lobby, or that chicken shack? They’ve waded far into the waters of political matters.

  • Scotty

    ALL lives matter. The BLM movement is nothing but a Democrat front scheme to fund the Democrat agenda. Your donation will do nothing to gain any civil rights for anyone. It will just help keep Democrats in power. How’s that working out in your state?
    I love Dr. Bronner’s soap and have been using it for decades! I will continue to do so.
    I don’t agree with your decision and I think you are being misled and used.

    • Billy Jack

      You know exactly what the meaning of BLM is. Your being obtuse, but that doesn’t change the truth. Read: All lives matter but guess what? BLM too! And the system doesn’t treat us that way. No one ever said all lives didn’t matter. How can you sit there at your keyboard and deny the murders? You’re stoking hate. For money? I’m sure you don’t even use their products but let them spend their money where they want. Remember SCOTUS – “Corporations are people, too.” A decision I would think you’d stand by.

    • kimberly smith

      I agree 100%!

  • rvm4
    • rf

      This is incorrect. Your statement “M4BL has nothing to do with BLM” and the source article you link are not related. The Movement for Black Lives is not the same entity as the one discussed in the article you link.

      Dr. Bronner’s does research and relationship building before any donations are pledged or made. Considerable due diligence on the Movement for Black Lives went into the decision to donate to them. Dr. Bronner’s trusts their platform, organizing model, and leadership — they are the real deal. Their networks are integral to the Black Lives Matter movement.

  • Janet Nudelman

    I am so disheartened by the commentary here. A thank you would have sufficed. I would like to commend Mike and Dave and the entire Dr. Bronner’s community for their commitment to racial equality in words and in deed. I so appreciate not only Dr. Bronner’s great soap but the company’s great values. If we are going to dismantle racism, everyone needs to speak out and be a part of the solution. Thank you!

  • kimberly smith

    I have been buying Dr. Bronner products for 18+ years for sure. I will not support this company any longer after learning that they are supporting a terrorist BLM organization. Very disappointing.